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Why you should develop a Keyword Strategy
Last week, I explained why SEO should be conducted with at the very least, close participation of the marketing department rather than being an ICT project. Of course you need to technically optimise...
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How Google searches: your big marketing chance
For mere mortals it can be pretty hard to understand the technical aspects of what goes on when you search in Google. Yet, as a marketer, you need to understand a bit of this process. Once you do, a...
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The ABC of Search Engine Optimisation: Links, Keywords & SEO Tags
In my post last Monday, I talked about basic knowledge of Search Engine Optimization. SEO is not anymore some technical skill that you can stay averse of as marketer or PR. Today it is a core business...
View ArticleIs my site optimised for search engines? Checking the walls for basic SEO!
In my last posts, I talked about The ABC of Search Engine Optimisation and the three most important SEO Tags. Getting links costs time. That’s why it’s called ‘Link Building’. More on that later....
View ArticleKeyword Research (III): What you have a chance on
This post is the 4rd post in a series of 5 about developing a Keyword Strategy. There is not much use optimising for keywords you will never, in a million years, have a chance on. This is why you need...
View ArticleKeyword Strategy, the final step: evaluating your Keyword Research
This post is the last post in a series of 5 about developing a Keyword Strategy. In my past 4 posts I outlined my process of doing Keyword Research. I covered: Which elements make up your Keyword...
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What is On Page SEO? 10 important factors to consider
On Page SEO is a major factor for getting good organic search engine results. In my blog post the ABC of Search Engine Optimisation, I talked about the three most important elements of SEO. They are:...
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Is your site optimised? See your website through the eyes of Google
A couple of months ago I did a blog post on how to check if your website is optimised for search engines. Basically, you right click your mouse, select ‘view source code’ and search (Ctrl + F) for meta...
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